Hello, I’m Micah

I’m a graphic designer
and art director

I’m a California-born, Utah-based graphic designer with over 20 years of experience. The majority of my work has been websites, however my work has included many types of projects from print to motion design.

I approach each project with a focus on meeting its objectives by crafting a message tailored to its intended audience in its specific context. I do my best work making complex ideas clear, creating unforgettable visuals, and crafting intuitive experiences.

SELECTED WORK

Modern Journal

I collaborated on this project to create journaling tools that help rheumatoid arthritis (RA) patients to monitor their medication's efficacy in relieving their symptoms. Our role was to develop printed materials as well as a user-friendly web app to collect and display the data for each patient, most of whom were elderly,

After providing the client with a number of system iterations we developed a simple visual language which we used in the web app and printed reports. The system enabled patients to easily recognize and understand the patterns of their symptoms. We also developed an intuitive interface for patients to input their RA symptoms each day.

Role: System identity, UI Design, Graphic Design

Deliverables: Web app, folders, and pamphlets

Collaborator: Tyler Bingham

Multiple electronic devices displaying health data charts and graphs, including a desktop monitor, laptop, tablet, and smartphones.
Multiple smartphones displaying health tracking app with graphs and charts on a white background.
A folded report mockup showing graphs and charts tracking weekly health data such as stiffness, pain, fatigue, and medication intake over multiple weeks.
Collection of digital tablet mockups showing health and wellness tracking app interface with graphs, data reports, and notifications on a dark background.
A printed modern journal system report organizer containing weekly reports and graphs on health metrics such as joint pain, fatigue, and morning joint stiffness, with a blue and white color scheme.
Screenshots of a health journaling app showing weekly data on morning stiffness, pain, fatigue, and medication taken, with graphs and data entries for various weeks in September and October, including a user profile section.
A font style sample guide showing key elements of colors, symbols, settings, notifications, medication taken, and typography. It includes color swatches with hex codes, bar charts, icons, and alphabet characters in Helvetica Neue font.
Amgen_screen_comp.jpg

East West Crossfit

Fitness equipment company identity East West Fitness started as a small grass-roots fitness community in a public park and developed into a popular local CrossFit gym. When they saw the lack of local, high-quality fitness equipment they the decided to create a line of products to meet their own needs and in doing so created a brand that appealed to gyms throughout the region. My primary goal in creating this brand identity was to visually represent EastWest CrossFit’s origin as a group with its simple, do-it-yourself work ethic and their commitment to community, culture, and authenticity. I also wanted to visually reference the high quality, durable nature of their equipment. The identity was developed to be balanced, reliable, and solid.

Role: Graphic Design

Deliverables: Identity, Logo animation

Black text with a grunge style on a white background that reads, 'EAST WEST CROSSFIT'.
Black text reading 'EAST WEST' with three horizontal black lines on the left side.
A black and white photo of two barcodes with a black background and white background respectively.
Pantone color chart depicting various shades, with a large red swatch at the top labeled with its Pantone code, and a gradient of additional colors in rectangular swatches labeled with their respective Pantone codes underneath.
Three black and red logos for East West CrossFit, with two circular logos on the sides and a rectangular logo in the center, featuring the words 'East West' and 'CrossFit'.
A black weight plate with weights labeled in kilograms, from 5KG up to 25KG, mounted on a barbell in a gym.
A rack of weight plates on a fitness gym floor. The plates are black with white lettering, stacked and ready for use.
Coiled black tow strap with metal hooks and a tag that reads 'EAST WEST'
Two red and black weightlifting straps labeled 'East West' on a white background.
Close-up of a black carrying case with a red tab labeled 'The North Face' on top.
A black box with red and white text and graphics, featuring the phrases "EAST WEST," "20," and the logo "E10".
A woman wearing a black sleeveless sports top with the words 'EAST WEST' printed on the front, standing with her hand on her hip against a plain white background.
A fit man and a woman in athletic wear posing outdoors against a plain white wall. The man is standing with a serious expression, wearing a black sleeveless shirt with 'EAST WEST' text, black shorts, and running shoes. The woman is crouching with one
A digital illustration of a human skull with various internal organs and bones visible inside, depicted in black and white.

research magazine

Once a year Dimension, the research oriented investment firm, releases a magazine to showcase the findings and observations of the biotech companies they fund. Collaborating with MinusPlus Studio I provided page layouts, typography and illustrative imagery. The imagery needed to be varied enough to be interesting, general enough to be used for articles of different topics, but also similar enough in style that the entire magazine felt cohesive.

Responsibilities: Typography, illustration, graphic design

Deliverable: 145 page printed magazine

Collaborators: MinusPlus Studio

Open magazine with colorful scientific illustrations on the pages, including a title 'NeurIPS 2024 Open Notes,' and a paragraph discussing the conference, notes, and workshops.
Pages from a scientific publication with a title about computational techniques in therapeutic protein design. The right page features a colorful abstract background with interconnected spheres and lines, primarily in pink, purple, and yellow hues.
Open magazine or journal with colorful abstract illustrations of molecular structures on the left page and scientific text on the right page.
Two pages of a scientific article with text on autoimmune therapy landscape and a large, detailed close-up image of a virus or cell structure on the right.
The image shows a book or journal cover titled 'Neural Network Potentials for Enabling Advanced Small-Molecule Drug Discovery and Generative Design.' The background features an abstract, colorful, digital or molecular pattern with a grid overlay. The
A digital illustration of a molecular structure with pink and purple hues, superimposed with grid lines and a grid pattern, accompanied by text about biotech and molecular dynamics.
A spread of a magazine or report page with a colorful image of cloud formations on the left side and text on the right side discussing biotechnology, open-source data, and machine learning in life sciences.
Two-page magazine article. The left page has a black background with orange and white text about molecular discovery and protein design. The right page has a white background with blue and black text discussing industry implications, future prospects
Colorful illustration of a coral reef with vibrant, abstract looks showing marine life and coral formations, with the text 'Unnatural Amino Acids' on the left and smaller text about amino acids at the bottom.
Page from a scientific publication showing images of viruses and a section of text discussing immune system therapy, with the title 'CTRL + ALT + DELETE'.

Microphobe

Microphobe is a company that sells products catered to people who are germ conscious in their lives. The owner of the company wanted me to create an identity, website, as well as labels for their products. The goal was to engage socially with his target audience to give them a place online to congregate, share information, and buy unique products that tailored to their specific needs and interests.

We decided that, in contrast to the serious topic, the identity should have a light and friendly tone. The identity was colorful and represented the subject matter in a way that was approachable and created a community that was inviting. Despite being friendly the company was positioned to be an authority on germs and sanitation. They wanted to provide reliable, verifiable, information about the subjects, creating trust and establishing them as experts in this field.

Role: Identity design, graphic designer, UI design,

Deliverables: Brand identity, website, product labels, stationery

Collection of logos for 'microPHOBE' featuring a magnifying glass icon and text, in various colors and backgrounds.
Colorful abstract digital pattern with interconnected shapes and lines in shades of blue, green, and purple.
A collection of hand-drawn sketches and doodles of microorganisms, bacteria, fungi, protozoa, and related terms like 'microbe,' 'germ,' and 'phobe,' arranged randomly across the page.
Diagram of a microphobe's internal process flow, labeled with steps like fire, start, microbiome, statistic, and stop, with interconnected shapes and arrows.
Set of corporate stationery including envelopes, letterhead, business cards, all with a white and teal color scheme and a dotted line design, featuring the MicroPhobe logo and contact information.
A graphic illustration of a scientist character in three different poses, holding a magnifying glass, a pointer, and a test tube. Surrounding icons include magnifying glasses with 'micro PHOBE', stained glass, speech bubbles, film strips, envelopes,
Three white bottles of dietary supplements with teal caps, labeled 'Air Armor,' 'BioBoost,' and 'Stress Relief.'
Three bottles of food supplement labeled "MULTI VITAMIN" in different formulas for men, women, and children.
Screenshot of a website titled 'microPHOBE,' featuring cartoon illustrations and information about germs and hygiene products, with a computer monitor displaying the website.
A series of five web pages from the Microphone Learning Center website, featuring articles about viruses, bacteria, and vitamin C, with illustrations, text, and navigation menus.

Ben’s Cycle milwaukee

Using their existing branding I worked with a developer to create an Ecommerce store for bicycle mail-order company and bike brand–Milwaukee Bicycle Co. The bicycle company makes entirely custom bikes and needed a process to walk a customer though the task of building a bike, piece by piece online, down to specifying what spokes the customer wanted on their wheels.

The goal was to make the site feel welcoming but show their years of experience. I was also important to make the shop as user-friendly as possible from product search to checkout.

Responsibilities: Page layout, UI design, UX design

Deliverable: Responsive Ecommerce website for bicycle company and mailorder shop.

Collaborator: Unite•U

Bens_3_Screen-Mockup2.png
Homepage of a cycling website featuring a black and white hero image of a person with a bicycle, summer sale promotion, and sections showcasing new releases, cycling gear, trending items, and social media photos of cyclists.
Homepage of Ben's Cycle website featuring a black and white image of a person with a bike, with the text 'Summer Sale! Custom Wheels' and a blue 'Shop Now' button.
Bens Mobile Scale Animation(3).gif

CONTACT

Let me know how I can help you with your next project.